Want to grow Internationally?

GrowthCompass identifies which countries to prioritise, what features will drive your competitive advantage, and we connect you to the best route to market partners!

Why Growth Compass?

The A-B-C of international growth

We Assess which markets have greatest growth potential

We Build detailed consumer insights in that market

We Connect you to route to market partners

Why work with us?

Our team have over 60 years experience taking businesses international and we've worked with many of the world's leading consumer brands

We don't just report, we workshop outcomes to lead implementation and increase speed to market

Assess

Assess which markets, channels and categories to explore

Resources are finite, and certain markets present greater opportunities than others.

We determine your focus areas by analysing top-line data regarding key markets, channels, and categories, followed by a tailored workshop with our team.

Initially, this will encompass 10 to 15 markets within a specific category.

We evaluate ‘market attractiveness’ through a combination of macroeconomic indicators (such as population, GDP per capita, household income, category imports, and import tariffs) alongside assessments of local market pricing, competitive landscapes, and retail environments, as well as your potential for success in each market.

Build

Building insight on the priority market, channel or category

We evaluate your market opportunity by examining consumers, trade customers, and competitors. Most brands possess a dedicated base of loyal customers; we will guide you on whom to focus your efforts.

Our primary advantage lies in utilising consumer data to evaluate ‘Product Market Fit’. By conducting a tailored survey of consumers within the target market, we gain insights into category appeal and penetration, spending habits, and the most significant trade channels. Additional options may include testing concepts, product formulations, and packaging.

This process can encompass all FMCG categories (as defined by you), all selected markets, various sales channels, and key customers.

Connect

Connect with Go To Market partners

Identify and engage with the most suitable Route to Market (RTM) partner(s)!

The ideal RTM partner can vary based on whether you are selling directly to consumers (D2C), through retail channels, to foodservice/HORECA, or B2B to industrial clients.

Many exporters believe that distributors are their only RTM option, but this is a misconception!

From an extensive list, our local in market experts will reach out to approximately 20-25 partners with the goal of securing interest from 5 of them.

We will work with these 5 interested partners by presenting a strong selling proposition, signing NDAs, and initiating preliminary discussions.

Our difference

Tailormade, Pragmatic, Actionable

  • Insights tailored for your business

  • Leverage our industry expertise

  • Focused on the key growth drivers

  • Using consumer and customer feedback

  • Insights into implications workshops

  • Our experts on your team

Our Team

Mike Cassidy

Peter Beales

Rupert Sutton

Mike has worked in Australasia, the UK and Africa for Deloitte, Research International and his clients including Shell, Coca Cola, Tesco and Boots

Peter has worked in Australasia and Asia for Kraft, Cadbury and Schweppes. His clients include Simplot, Sanofi and Pepsicola

Rupert has worked in the UK, SE Asia and Japan. He previously worked for Nestlé. His clients include Heineken, Bank of Tokyo and Associated British Foods. Check Rupert's blog here

STILL NOT SURE?

Frequently Asked Questions

Here are some of the most common questions we're asked. Should you have further questions, please reach out to [email protected]

Question 1: How much does Growth Compass cost?

We will provide a quote based on your requirements. The investment for a 10 market "Assess" study will be around USD$30,000, for "Build" in one market around USD$35,000 and for "Connect" around USD$42,000.

Question 2: Which markets do you cover?

All the major markets in Asia Pacific.

Question 3: What's the difference between Growth Compass and Euromonitor?

Growth Compass is specific to your business, in addition we use consumer data to assess market and channel sizes not industry interviews. Another difference is we workshop our findings with your team which increases their action ability and improves your speed to market.

Question 4: Are add-ons possible?

Yes! Every business has different objectives and challenges, one size does not fit all. Therefore we tailor the research to your needs. For example, one possible add-on is testing your product concept against local benchmarks for appeal and purchase intent.

Question 5: How long does Growth Compass take to deliver?

It depends upon your brief, but we aim to deliver findings within 6 weeks of commissioning.

Question 6: Are there discounts available?

If you commission studies across multiple markets, discounts are available.

Question 7: These days AI can provide many of the insights from traditional research, why should I bother with Growth Compass?

In our experience, whilst AI can uncover some general information available on the internet, it is unable to specify and quantify the key industry growth drivers that will make or break your business expansion. At a brand level, these are consumer penetration, frequency of purchase and spend. At a commercial level, this is identifying and connecting with the right RTM model and industry partners.

Get In Touch

Melbourne, Osaka, Singapore

Growth Compass is a collaboration between Story Insights Pty Ltd and Weben Asia Pte Ltd. Copyright 2025 . All rights reserved